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Trust-Driven Service

This program provides the essential skills technicians need to educate, inform, and guide customers without pressure—so they can feel proud of their work while boosting company success.

If you’re ready to transform your team’s communication skills, enroll today!

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I know that you're considering this video series on technician communication skills, the foundational skills, and I think you really should do it. I'll tell you why. All the technician training out there focuses on the technical side of what technicians do. We know that's important. It's vital. But it's also what the customers expect. They call a technician. They expect you to be technical. What's so deficient in our industry though is how do technicians go in the home and execute the customer experience? What are the skills that allow them to connect and to communicate and to build safe environments of success? How do technicians compel people to act and not sell people? Because we know most technicians got in this industry in this position specifically because they don't want to be salespeople, but yet they still have the burden to educate customers that products and services exist. There's a way they can do that and still feel really proud of what they did knowing they didn't pressure a customer to do anything they didn't want to do. This program's for you. It's to fill in that gap that the training out there doesn't provide in the soft skills, the ability to communicate. Every top performing technician is a top performing communicator. This course is to help your technicians speak like a professional and see the kind of results that they're capable of getting.

What Your Team will Learn

How to build trust and connection with customers from the moment they step through the door.
How to communicate solutions effectively – compelling customers to act without feeling like a salesperson.

How to become a top performer – because every high-earning technician is also a skilled communicator.

Full Course & Learning Platform Access
Videos + Workbooks
Team Licensing (up to 20 Users)

Meet the instructor

Russ Horrocks

A former top-performing Comfort Advisor, Russ has spent decades helping sales and service professionals understand not just what to do in the home—but why it works. His approach centers on buyer psychology, human nature, and building real connection, teaching teams how to earn trust through confidence, competence, and credibility rather than pressure or scripts.

Patrick Jones - Course author

Hi. This is Russ Horrocks. I thought I'd tell you a bit about myself so you can kinda see the context from which I speak and my experience. I get to speak at events for distributors, for manufacturers, for EGIA, a nonprofit that I'm on their faculty for Contractor University. I get to work closely with my personal clients, which I have about a dozen of those, all the way from Canada to California to the Midwest to Florida. Has a lot of amazing contractors I get to work with every day. Started the industry in sales. Turns out I was pretty good at it, so people said come train us. I was really bad at that at first, and that really lit a fire underneath me, and it made me realize if I want to train other people, how I do this, I need to understand it in a much deeper way than it takes to do it. So I spent the last twenty six years obsessed with the whys, the whys behind what we do. And I love the impact they they have on the how. And I think for me the the funnest part about being a trainer and a coach is when I get that phone call late at night from a technician or salesperson that says, Hey Russ. I went out today and I did this thing that you shared with me, and I want you to hear the story. It was awesome. When they get to see young people, old people, whoever become a better version of themselves, realize with third party input they can learn something they could never learn in a lifetime of experience because I want to have an impact. If I can allow you to learn something that took me twenty five years to learn and you can learn it in a couple of days or a week, that's exciting to me. Hope you enjoy.

We are an online educational platform that helps professionals and aspiring individuals to succeed in their goals.

Trust-Driven Service

What Your Team will Learn

Full Course & Learning Platform Access

Videos + Workbooks

Team Licensing (up to 20 Users)

Russ Horrocks

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